a PAREXEL company
Branding and Creative
Brands are starting to acquire the status of a company's most valuable assets. Brand equity and loyalty are therefore key business considerations. PPSI offers world-class expertise in strategic brand positioning, creative visualization, and branding implementation.

Our VertebrandTM process provides a powerful vehicle to define brand essence and convey the emotive nonverbal aspects of your brand. Consistent use of branding, themes, and images across all formats produces a cohesive identity that enhances brand recognition and builds brand momentum across all media and activities.

Working closely with your client services director and editorial team, our in-house designers and graphic artists deliver powerful visual solutions.

Our services include:

Branded educational materials New formats for printed materials... clarity of text and figures... attention to detail
Exhibit design Stand out from the crowd... novel meeting theme... new formats
Marketing materials Clear messages... consistent branding... less is more
Meeting and event themes New angles... stand out from the crowd... themes within a brand
Product branding Visual identity... medically relevant... resonate with audience
Clinical trial identities Identifying clinical trials... investigator meetings... restrained branding
Strategic consulting Strategic consulting
Advocacy development Advocacy development
Publication planning Publication planning
Medical writing Medical writing
Meetings and events Meetings and events
Branding and creative Branding and creative
i-Media and video i-Media and video
Exhibition booths Exhibition booths
 
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