PPSI | News & Events

If you want to know the answers to these questions:

Why did crime drop so dramatically in New York City in the mid-1990s?
How does a novel written by an unknown author end up as a national bestseller?
Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill?
Why is word-of-mouth so powerful?
What makes TV shows like Sesame Street so good at teaching kids how to read?

Then you should indulge in The Tipping Point by Malcolm Gladwell. It is a book about change which presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. Gladwell proposes that the answer is that ideas, behavior, messages, and products sometimes behave just like outbreaks of infectious disease. They are social epidemics.

In addition to analyzing examples, the author hopes that he can show people how to start "positive" epidemics of their own. Because epidemics take a small amount of input to start, but can spread very, very quickly, they are of obvious and enormous interest to everyone from educators trying to reach students, to businesses trying to spread the word about their product, or for that matter to anyone who's trying to create a change with limited resources.

Taken from http://www.gladwell.com/tippingpoint/index.html. Accessed September 26, 2006.

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